Gemini 3.5 Flash becomes default + ads placed inside AI Overviews
Google made Gemini 3.5 Flash the default model globally for the Gemini app and AI Mode in Search in May 2026. Added multimodal capabilities, autonomous agent workflows, and, most significantly for advertisers, placed ads directly inside AI Overview responses. This is the first time paid ad placements appear within AI-generated answer text, materially changing the AI Search ad landscape.
For healthcare marketers: AI Overview ads are a brand-new placement type with limited competition and pricing. Practice owners can now bid to appear inside the AI answer for queries like 'best behavioral health treatment near me', not just below it. Setup is via Google Ads AI Mode campaigns. Early movers get placement discounts. If your practice has Google Ads infrastructure already, this is a fast add.