CRO

Conversion Rate Optimization That Actually Converts.

Landing page rebuilds, form audits, and funnel testing that turn traffic you already have into admits, appointments, and consultations.

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The cheapest lead is the one you already paid for. If your Google Ads campaign is bringing 10,000 visitors a month and 1 percent are booking a call, doubling your conversion rate is worth more than doubling your ad spend. CRO is where that math actually plays out.

We run structured conversion rate optimization programs for healthcare, wellness, and behavioral health brands. Landing page audits, form redesigns, funnel tests, and the boring hygiene work that lifts your booking rate without touching your ad budget.

What we do

Why CRO is not just A/B testing

Most CRO programs are one designer running button-color tests until the retainer runs out. That is not CRO. That is theater. Real CRO starts with a full audit of the funnel, identifies the biggest revenue leaks, and works down the list in priority order.

For healthcare and wellness clients, the biggest wins are almost never about button color. They are about form length, intake logic, phone number visibility, insurance disclosure, and the trust signals that get patients or families to pick up the phone at 11pm on a Tuesday.

What to expect

  1. 1

    Baseline audit

    We audit your top landing pages, form flow, and funnel step conversion rates. Written report inside 7 business days: what is broken, what is bleeding, what to test first.

  2. 2

    Prioritized test roadmap

    We build a 90-day test roadmap ranked by impact and effort. You approve, we execute.

  3. 3

    Build and instrument

    We build test variants, set up event tracking, and confirm statistical significance targets before launching anything.

  4. 4

    Test and iterate

    Two-week to six-week test cycles depending on traffic. Winners ship to production, losers document what we learned.

  5. 5

    Monthly experiment review

    Monthly leadership meeting: what won, what lost, what we learned, what is next. No mystery reports.

Frequently asked questions

How much traffic do we need for CRO to work?

For meaningful A/B tests, most pages need at least 500 to 1,000 conversion events per month. Below that, we do audit-and-rebuild work instead of statistical testing.

Do you rebuild pages or just test on the existing ones?

Both. Existing pages can be tested with tools like VWO or Convert. Full rebuilds happen when the current page is unfixable or when we launch new campaigns.

Do you handle the developer work?

Yes. Design, copy, front-end build, and tracking. We hand you a working URL, not a design mock.

How do you measure CRO success?

Primary metric is booked call, form submit, or admit, depending on your funnel. Secondary metrics include time on page, scroll depth, and funnel step drop-off.

How much does CRO cost?

Retainers start around 3,500 per month for audit-and-fix work, 5,000 to 10,000 for full test programs. Custom retainer, priced to test velocity and traffic volume.

Want more admits without more ad spend?

Book a 30-minute call. We will run a live audit of your top landing page and show you the top 3 fixes.

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HIPAA & 42 CFR Part 2 Compliance

Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.

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