Paid Search

Paid Search That Buys Admits.

Google Ads, Bing Ads, and Local Services Ads for high-intent healthcare and wellness search. We manage to cost-per-admit, not cost-per-click.

Book a Free Strategy Call →

High-intent search is the single most valuable paid channel in healthcare. Someone typing detox near me or psychiatrist that takes my insurance is not browsing. They are ready. The question is whether your ad, your landing page, and your intake team can catch them before a competitor does.

We build and manage Google Ads, Bing Ads, and Local Services Ads accounts that treat every dollar as budget for admissions, not exposure. Every bid, every keyword, every landing page tuned to the metric that pays the bills.

What we do

Why paid search for healthcare is a specialist job

Google restricts what healthcare and behavioral health advertisers can say. Broad matches lose money fast. Compliance mistakes get accounts suspended. Generic agencies treat healthcare like SaaS and burn through your budget before they even find the winning keywords.

We built our paid search practice around treatment centers, psychiatric practices, and cash-pay wellness. We know which ad copy angles get flagged, which keyword combinations trigger LegitScript issues, and how to structure conversion tracking so admit-level bidding actually works.

What to expect

  1. 1

    Account audit

    We audit your current Google, Bing, and LSA accounts for wasted spend, tracking gaps, and compliance risk. Written report inside 5 business days.

  2. 2

    Media plan

    We map keyword themes, geographies, and budget across the funnel. Includes a target cost-per-admit or cost-per-appointment and the math backing it.

  3. 3

    Build and track

    Accounts get rebuilt: campaign structure, ad groups, conversion tracking, call tracking, and a landing page audit with fix list.

  4. 4

    Launch and learn

    30-day calibration window. We optimize daily, report weekly, and hold major structural changes until the platform has data.

  5. 5

    Ongoing optimization

    Weekly bid strategy, negative keyword pruning, ad copy testing, and search-term review. Monthly leadership review with ROI, CPA, and next 30 days.

Frequently asked questions

What minimum ad spend do you require?

For paid search alone, most clients spend at least 3,000 to 5,000 per month in Google Ads. Below that, keyword coverage is too thin to test properly.

Do you manage LSA (Local Services Ads)?

Yes. LSA setup, weekly lead review, license and insurance uploads, and the reputation management that keeps you ranked.

How do you handle Google's healthcare policy restrictions?

We know the LegitScript certification requirements for addiction treatment, the drug rehab category rules, and the ad copy restrictions across mental health verticals. Compliance is table-stakes, not an upsell.

Do you offer call tracking?

Yes. Included in every paid search retainer. CallRail or client's provider of choice, integrated with Google Ads conversion tracking and admit-level reporting.

How much does paid search management cost?

Management fees start at 15 percent of ad spend or a flat monthly minimum, whichever is greater. Custom retainer, priced to spend, month-to-month.

Want paid search that pays for itself?

Book a 30-minute call. We will walk through your current account, show you the leaks, and quote a rebuild.

Book a Free Strategy Call →

HIPAA & 42 CFR Part 2 Compliance

Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.

Made with ❤️ by ALLGOOD MARKETING

© 2026 Allgood Marketing™. All rights reserved.
ALLGOOD™ is a trademark of Allgood Marketing, LLC.

Book a Strategy Call