Social Media Marketing

Social Media Marketing Paid and Organic, in Sync.

Strategy, creative production, campaign management, and the reporting that ties it back to leads and revenue.

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Social media marketing works when paid and organic are running the same playbook. Organic builds the audience and social proof; paid amplifies the winners and drives conversions. Too many brands run these as separate silos and get half the return.

We run them together. Same brand voice, same creative direction, same measurement, integrated into your CRM so you know which posts and which ads actually filled the pipeline.

What we do

Why paid and organic belong together

Paid social without organic is a lit fuse: you get clicks while the budget is on and nothing when it turns off. Organic without paid caps your reach because platform algorithms throttle unpaid distribution below 5 to 10% of your audience.

The winners run both. Organic proves the message, paid scales it. Same creative, same audience insight, different distribution mechanism. We build that engine end to end.

Trusted by healthcare, wellness, and CBD brands across the US.

What to expect

  1. 1

    Audit and strategy

    We audit current organic and paid performance, map audiences, and set channel priorities based on where your buyers actually spend time.

  2. 2

    Creative production

    Static, video, and copy produced monthly. All in your brand voice, briefed against the strategy.

  3. 3

    Campaign launch

    Paid campaigns launched across chosen channels with proper tracking, audience segmentation, and creative rotation.

  4. 4

    Weekly optimization

    Winners scale, losers get killed, new creative tests every week. Nothing left to auto-optimize for 90 days.

  5. 5

    Monthly report

    Spend, cost per lead, cost per acquisition, and revenue attribution. Plus what worked this month and what we are testing next.

Frequently asked questions

Which platforms do you run ads on?

Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube, and Pinterest as scope calls for it. We recommend channel mix based on where your buyers actually are.

Do you make the creative?

Yes. In-house creative team produces static and video. If you have brand assets, we work with them; if not, we build the visual system.

What is minimum ad spend?

We recommend $3,000 per month per channel minimum for meaningful learning. Below that, algorithms cannot optimize and the data is noise.

Do you handle influencer campaigns?

For select verticals, yes. Sourcing, briefing, contracting, and measurement all included.

How much does social media marketing cost?

Management fee is a custom monthly retainer priced to scope. Ad spend is separate and paid directly by you to the platforms.

Paid and organic out of sync?

Book a 30-minute call. We will audit both sides and show you the leaks.

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HIPAA & 42 CFR Part 2 Compliance

Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.

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