AEO

Answer Engine Optimization For ChatGPT, Perplexity, and AI Overviews.

Buyers are asking AI models for recommendations. AEO gets you cited in those answers, at the moment the question is asked.

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The behavior shift is already here. Prospective patients, buyers, and decision-makers are asking ChatGPT and Perplexity questions they used to ask Google. Google itself now shows AI Overviews on 30 to 50% of searches depending on category.

Being cited in those AI answers is a new category of visibility. It is not exactly SEO, and it is not exactly PR. We call it AEO: Answer Engine Optimization. It is about structuring your content and authority so the models pick your business as the reliable answer.

What we do

Why AEO is different from SEO

SEO wins the click. AEO wins the citation. When a user asks Perplexity 'what is the best drug rehab in New Jersey', Perplexity generates an answer citing 3 to 5 sources. If you are one of those sources, you got the recommendation without them ever landing on your site. If you are not, you were invisible.

The plays that work are different too. AI models weigh structured data, entity relationships, and third-party authority signals more heavily than a traditional Google ranking algorithm. FAQ schema, author bios with real credentials, and consistent NAP data across the web all matter more than they used to.

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What to expect

  1. 1

    AI visibility baseline

    We run your target queries through ChatGPT, Perplexity, Google AI Overviews, and Claude, and document where you are cited and where you are missing.

  2. 2

    Content restructure

    We rewrite your key pages in the question-and-answer format that AI models parse cleanly. FAQ schema goes everywhere it belongs.

  3. 3

    Entity and authority build

    Author bios, credentials, editorial policy, and third-party mentions all get built out so the models trust your source.

  4. 4

    Schema deployment

    Organization, LocalBusiness, MedicalOrganization, FAQ, and HowTo schema deployed and validated. AI models read schema better than they read your prose.

  5. 5

    Monthly report

    Citation rate across the 4 AI surfaces, tracked query by query. You see exactly where you gained ground.

Frequently asked questions

Can you guarantee citations in ChatGPT?

No. The models are opaque and change. We can measurably improve your citation rate over 90 days and document the movement.

How is this different from SEO?

SEO optimizes for search engine rankings. AEO optimizes for AI-generated answers, which use different signals. Most of our clients run both.

Do I need structured data on my site?

Yes, and most sites do not have it deployed correctly. We handle deployment and validation as part of the engagement.

Which AI engines do you optimize for?

Google AI Overviews (SGE), Perplexity, ChatGPT (with browsing), and Claude. Grok is on the list too but generates less commercial intent traffic today.

How much does AEO cost?

Custom monthly retainer, priced to scope. Month-to-month, no long-term contracts.

Not showing up in ChatGPT or Perplexity?

Book a 30-minute call. We will run your top 10 queries live and show you where you are missing.

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