Paid Admissions

Paid Media That Fills Beds and Schedules.

Paid search, paid social, and conversion rate optimization built for behavioral health, healthcare, and cash-pay wellness. Measured in admits and appointments, not clicks.

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Most paid media agencies count form fills as conversions. That works fine if you sell socks. It does not work if you run a treatment center, a psychiatric practice, or a cash-pay wellness clinic where a single admit is worth 20,000 dollars and a form fill is not.

Paid Admissions is Allgood's approach to paid media for high-stakes healthcare. Every campaign is built, tracked, and optimized against the metric that actually matters, admits, appointments, or booked consultations, not vanity clicks.

What we do

Why paid media for admissions is different

In healthcare, the ad platform will happily optimize for the wrong thing. Meta will hand you cheap form fills from tire kickers. Google will spend your budget on brand terms and call it performance. Neither tells you if a real patient walked through the door.

We wire your paid campaigns to the outcome that matters, then feed that outcome back into the platform so bidding actually optimizes toward it. That means server-side conversion tracking, admit-level attribution, and a HIPAA-safe pipeline that keeps your data compliant.

Trusted by behavioral health, psychiatric, and cash-pay wellness brands across the US.

Platform-specific plans

We support the five stacks that cover 95% of the sites our clients run. Each has its own dedicated plan and team.

Paid Search

Google Ads and Bing Ads targeting high-intent treatment and appointment searches. LSA, call tracking, and negative keyword hygiene included.

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Paid Social

Meta, TikTok, and LinkedIn campaigns with lookalikes, retargeting, and creative built for the platform, not repurposed from search ads.

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Conversion Rate Optimization

Landing page rebuilds, form audits, and funnel tests that turn the paid traffic you already have into more admits and appointments.

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What to expect

  1. 1

    Audit and diagnostic

    We audit your existing paid accounts, landing pages, and tracking pipeline. You get a written report inside 7 business days: what is working, what is bleeding, and what to change first.

  2. 2

    Media plan and setup

    We build a channel-by-channel media plan tied to your target cost-per-admit or cost-per-appointment, then rebuild accounts, conversion tracking, and audience structure to match.

  3. 3

    Launch and learning

    Campaigns launch in staged tiers so the platform can find its footing without spending your budget on noise. First 30 days is calibration.

  4. 4

    Weekly optimization

    Weekly review cadence: bid changes, negative keyword hygiene, creative rotation, budget shifts by channel. Reporting the same day, no lag.

  5. 5

    Monthly ROI review

    Monthly leadership review with cost-per-admit, ROAS, funnel step conversion rates, and the honest next-steps discussion.

Frequently asked questions

What is the minimum media budget you work with?

For paid search + paid social + CRO combined, most clients spend at least 5,000 per month in media, plus our management fee. Below that, we recommend narrowing to one channel until performance justifies expansion.

Do you keep our ad accounts if we leave?

Yes. Every account, campaign, pixel, tag, and asset stays yours. We build inside your accounts, not ours.

How is HIPAA handled in paid media?

Server-side conversion tracking, hashed identifiers only, no PHI in URL parameters, and no direct integration with EHRs unless BAAs are in place. See our HIPAA policy.

How fast do you show results?

First real signals in 30 to 45 days, meaningful trend in 60 to 90 days. Anyone promising week-one wins is either lying or setting you up to churn in 3 months.

How much does Paid Admissions management cost?

Management fees start at 15 percent of ad spend or a flat monthly minimum, whichever is greater. Custom monthly retainer, priced to channel mix and spend, month-to-month.

Ready to buy admits, not clicks?

Book a 30-minute call. We will show you the tracking and reporting gap between what you have and what admits-based paid media actually looks like.

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HIPAA & 42 CFR Part 2 Compliance

Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.

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