Every generative model uses retrieval, ranking, and generation. GEO makes sure your business is retrieved, ranked, and cited by all of them.
Generative Engine Optimization is the broader discipline that includes AEO. Where AEO focuses specifically on answer engines like Perplexity and Google AI Overviews, GEO covers everything: chatbot recommendations, AI-powered vertical search (Google Shopping, YouTube, TikTok), and the retrieval-augmented generation pipelines that power enterprise AI assistants.
The mechanism is similar (structured content, semantic authority, entity relationships) but the surfaces are more varied. We build GEO strategy that shows up wherever your audience is asking.
Traditional SEO covers Google and Bing. AEO covers a handful of answer engines. GEO covers everything a generative AI model might retrieve from: enterprise chatbots, vertical search engines, model training data, and RAG pipelines that power internal tools at the companies you sell into.
The play is systemic. Instead of optimizing one page for one keyword, you are structuring your entire web presence so any retrieval system, on any platform, finds and prefers your content.
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We map every AI surface where your buyers ask questions: Perplexity, ChatGPT, Claude, Gemini, Google AI Overviews, Bing Copilot, and vertical AI in YouTube, TikTok, and Reddit search.
Your key pages get rewritten in retrieval-friendly chunks. Each chunk stands alone as a citable answer.
Wikipedia, Wikidata, Crunchbase, industry directories, and press mentions all get worked to strengthen the knowledge graph link between your brand and its category.
We run your target queries across all surfaces monthly and adjust content where the models are drifting.
Citation rate per surface, per query. You see where you are winning and where the next investment should go.
It overlaps but is broader. GEO includes SEO best practices plus content structure, entity signals, and retrieval optimization for models that do not rank pages the way Google does.
Every generative surface where your audience asks questions. Currently that includes 10+ engines and vertical AI tools. The list grows every quarter.
No, but Wikipedia and Wikidata help a lot because models weight them heavily. If your brand qualifies (Wikipedia notability standards), we help build and defend the page.
AEO is a subset of GEO focused on answer engines. GEO covers the full generative search stack.
Custom monthly retainer, priced to scope. Month-to-month, no long-term contracts.
Book a 30-minute call. We will run your queries across 10+ engines and show you the gaps.
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