Paid Social

Paid Social That Drives Real Inquiries.

Meta, TikTok, and LinkedIn paid campaigns for healthcare, wellness, and behavioral health. Built with platform-native creative and tuned for the outcomes that matter.

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Paid social has a bad reputation in healthcare. Meta will fill your inbox with cheap form fills that never call back. LinkedIn campaigns aimed at referral sources burn budget on impressions. TikTok looks like a toy until you realize where the next generation of patients is spending their time.

Done right, paid social is the second-most-productive channel after paid search for most healthcare and cash-pay wellness brands. Done wrong, it is the fastest way to look busy while lighting money on fire. We do it right.

What we do

Why paid social for healthcare is a specialist job

Meta will disable healthcare ad accounts for the wrong words in the wrong ad copy, then take weeks to reinstate. TikTok's ad approval flow is a moving target. LinkedIn's cost-per-click is 5 to 10 times higher than Meta and rewards precision, not spray-and-pray.

We staff paid social with people who have run behavioral health and healthcare campaigns through every platform policy change. Ad copy that ships. Audiences that convert. Creative that does not look like a stock photo threw up on your feed.

What to expect

  1. 1

    Account audit

    We audit your current Meta, TikTok, and LinkedIn accounts. Written report inside 5 business days: what to keep, what to kill, what to test first.

  2. 2

    Channel plan

    We recommend which platforms deserve budget based on your patient profile, service line, and geographies. Not every brand needs every channel.

  3. 3

    Build and creative

    We build campaign structure, audiences, and pixel setup. Creative is either produced in-house or briefed to your team, always platform-native.

  4. 4

    Launch and iterate

    Two-week learning phase. We rotate creative aggressively, kill underperformers fast, and let winners run.

  5. 5

    Weekly optimization

    Weekly bid, audience, and creative reviews. Monthly leadership meeting on ROI, admits, and next 30 days.

Frequently asked questions

Which platforms do you recommend for a behavioral health brand?

Meta first for reach and cost per inquiry, TikTok second for younger demographics and family decision-makers, LinkedIn for referral partner and B2B outreach. We rarely recommend spending on all three at launch.

Do you handle creative production?

Yes. Reel content, static ads, motion graphics, and platform-native short-form video. Or we can brief your in-house team if you already have creative capacity.

How do you handle Meta's healthcare ad policies?

We know which ad copy patterns trigger review, which audiences stay off-limits, and how to structure campaigns to avoid account suspensions. It is a compliance game as much as a creative one.

Can you retarget site visitors?

Yes, with the correct HIPAA-aware pixel setup. We keep PHI off ad platforms and use hashed identifiers where required.

How much does paid social management cost?

Management fees start at 15 percent of ad spend or a flat monthly minimum, whichever is greater. Creative production billed separately. Custom retainer, month-to-month.

Ready to run paid social that actually delivers?

Book a 30-minute call. We will audit your current accounts and show you where the budget should really be going.

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HIPAA & 42 CFR Part 2 Compliance

Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.

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