Landing Pages & CRO
A/B (A/B Test)
A/B is shorthand for A/B testing — a controlled experiment where two variants of a page, ad, email, or feature are shown to randomly assigned users to determine which performs better.
Read full entry →A
C
Analytics
CAC (Customer Acquisition Cost)
CAC is the total cost of acquiring a single new customer, including marketing spend, sales costs, and overhead allocations. It's the demand-side counterpart to LTV.
Read full entry →Google Ads
CPA (Cost Per Acquisition / Action)
Cost Per Acquisition is the amount you pay to achieve one conversion — a sale, signup, or admit. It's the marketer's primary efficiency metric.
Read full entry →Google Ads
CPC (Cost Per Click)
Cost Per Click is the price you pay each time someone clicks your ad. It's the foundational pricing model for search advertising and a key indicator of competitive density and quality score health.
Read full entry →Meta Ads
CPM (Cost Per Mille / Thousand Impressions)
CPM is the cost to deliver 1,000 ad impressions, regardless of clicks. It's the standard pricing unit for display, video, social, and brand campaigns where reach is the primary goal.
Read full entry →Landing Pages & CRO
CR (Conversion Rate)
Conversion Rate is the percentage of visitors (or clicks) that complete the desired action — buy, book, submit a form. It's the most direct measure of marketing and landing page effectiveness.
Read full entry →Analytics
CTR (Click-Through Rate)
CTR is the percentage of people who see your ad (or email, or organic listing) and click it. It's a leading indicator of relevance — high CTR means you're matching audience intent.
Read full entry →K
Analytics
KPI (Key Performance Indicator)
A KPI is a metric that meaningfully tracks progress toward a strategic outcome. Not every metric is a KPI — KPIs are the small set that actually drive decisions.
Read full entry →L
Analytics
LTV (Customer Lifetime Value)
LTV is the total revenue a single customer generates over the full length of their relationship with your business. For healthcare practices, it includes initial admission/treatment plus any returning episodes of care, referrals, and ancillary services.
Read full entry →M
Analytics
MQL (Marketing Qualified Lead)
An MQL is a lead who has shown enough engagement with your marketing — content downloads, demo requests, repeat site visits — to be worth handing to sales. It's the bar between 'visitor' and 'serious prospect'.
Read full entry →N
Analytics
NPS (Net Promoter Score)
NPS is a customer loyalty metric based on one question: 'How likely are you to recommend us?' (0–10). Scores are grouped into Promoters, Passives, and Detractors. NPS = % Promoters − % Detractors.
Read full entry →R
Analytics
ROAS (Return on Ad Spend)
ROAS is the revenue generated for every dollar of ad spend. A 4× ROAS means $4 of revenue for every $1 spent. It's the standard efficiency metric for paid media.
Read full entry →Analytics
ROI (Return on Investment)
ROI is the net return — gain minus cost — divided by cost, expressed as a percentage. It's the broadest measure of whether an investment pays off.
Read full entry →S
SEO
SERP (Search Engine Results Page)
A SERP is the page Google (or any search engine) returns after a query. Modern SERPs include far more than blue links — they include rich results, ads, knowledge panels, AI overviews, and local packs.
Read full entry →Analytics
SQL (Sales Qualified Lead)
An SQL is a lead that sales has accepted, qualified, and committed to working — the official handoff from marketing's pipeline to sales' pipeline.
Read full entry →Certified & Trusted
HIPAA & 42 CFR Part 2 Compliance
Allgood Marketing handles all client and patient data in alignment with HIPAA and 42 CFR Part 2. We sign Business Associate Agreements (BAAs) with covered-entity clients, avoid non-compliant pixels and forms on regulated pages, and configure ad accounts, analytics, and CRMs to current HHS OCR and FTC guidance. Read our full HIPAA & 42 CFR Part 2 policy or our Privacy Policy.
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