Exposure is everything in the competitive environment that is addiction treatment. As the number of individuals who are utilizing Google to search for recovery programs continues to increase, so has the use of Google Ads as the new game changer in marketing drug rehabs. Done effectively, it will build high-intent leads and admissions and expand your center’s brand online.
But what about Google Ads when it comes to a very regulated field as addiction treatment?
The following guide will dismantle fundamentals, thereby enabling you to utilize Google Ads with confidence in favor of your rehab center and achieve optimal returns on investment (ROI).
Why Google Ads is good for Drug Rehab Facilities
Google Ads will provide rehab facilities with an opportunity to appear in the right place before users interested in getting treated. They are already looking for assistance, which means that these are very qualified leads.
Advantages of Google Ads to Rehab Centers:
Instant, high-intent search terms usage such as alcohol rehab near me or drug detox center in Florida.
- Geo-targeting to target your immediate service area.
- Complete decision making of the budget, receive, and advertisement schedules.
- Enhanced tracking and analytics as a method of quantification.
Using Google Ads in Rehab Marketing Step by Step
1. Become LegitScript Certified
You need to have LegitScript certification before you can launch any addiction-related campaign. Google limits advertising that relates to rehab to avoid fraud and defend vulnerable users. Unless you have this certification, your Ads are going to be rejected.
Tip: The LegitScript application support can be provided by ALLGOOD MARKETING, which provides digital marketing services to you.
2. Need to Understand Your Audience.
Create the personas of the ideal client:
- Do they want inpatient care vs. outpatient care?
- Do relatives research on behalf of a loved one?
- Which keywords would they consider? (e.g., rehab veterans, dual diagnosis treatment, or opioid addiction help).
- Design your keyword targeting and advertisement copy using this information.
3. Keywords Research With High Intent
Make your keywords portray urgency in search behavior. Start with:
- Rehab drug near me
- [City] Addiction treatment centers
- Best alcohol detox program
- Programs called MAT rehab programs
General keywords such as “addiction” or “drugs” should be avoided because they will just burn up a budget on poor traffic.
In the Keyword Planner provided by Google, you will be able to find cost-per-click (CPC) and the level of competition, as well as the search volume.
4. Write Desirable, Credible Copy
Your advertisement copy must:
- Tell the user about the pain point he/she is having and present the solution.
- Employ credibility indicators: licensed personnel, acceptance of insurance, and accepting people around the clock.
- Have a good call to action: Call Now, Get Help Now, Free Assessment.
Example:
Are you an addict? Licensed Florida rehab. No wait list admission. Insurance Accepted. Call Now!”
5. Make a High-Converting Landing Page
Send people to a specific landing page and not the homepage. Such a page ought to:
- Align the offer and message of the ads.
- Indicate benefits, trust signals, and treatments.
- Have user-friendly call forms or click-to-call buttons.
- Responsive and easy to load.
Pro tip: You can measure such things as the form submission or a call using conversion tracking.
6. Stand Out with Use of Ad Extensions
Increase click rates by using:
- Call extensions: Show a phone number.
- Sitelinks: click on therapy service, insurance information, and frequently asked questions.
- Location extension: Display your treatment center location.
- List-style snippets: types of treatment offered (e.g. detox, IOP, PHP).
7. Monitor and Measure Performance
Track: Use Google conversion tracking ads, Google Analytics, and software like Call Tracking.
- What are leads generating advertisements?
- The cost of every lead.
- What are the keys to converting?
Make bid adjustments, stop low-performing keywords, experiment with new ad content, and optimize the targeting of audiences using results.
Some of the Errors to Watch Out For
- Advertising without LegitScript.
- Failure to narrow down on keywords.
- Failure to optimize to a mobile device.
- Neglecting the ad compliance regulations.
The Start of the Success of Google Ads Begins With the Right Strategy
Developing a Google Adwords campaign that will make your rehab center profitable not only entails clicks, but also saves lives.
Trying to supplement or create a marketing strategy for your addiction treatment business, you may connect with professionals to avoid failures and speed up the performance.
ALLGOOD MARKETING Can Assist YOU in Becoming A Successful Advertiser of Rehab
At ALLGOOD MARKETING to run Google Ads in the addiction treatment facility. We understand what is effective in such a heavily-regulated arena, whether you are just trying to get LegitScript certification or are looking to turn over the entire management of your campaigns. Are you ready to increase your admissions with the help of Google Ads? Contact us today so that you can have a FREE QUOTE now!
