Digital Demand Generation & Growth

Search Engine Marketing

PPC Strategies to Drive Sales & Leads

Maximize lead generation, sales and revenue with our paid advertising services for top Search Engines like Google, Bing and Yahoo.

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Clients Who Trusted Us For Their Success

Looking for data-driven demand generation success. We’re here to take you there.

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Anthony Allgood
Anthony Allgood

SEO/SEM Marketing Expert

Drive Leads & Sales with ALLGOOD MARKETING.

Why Us!

Be visible in searches when it’s crucial, forge strong connections with your customers, and gain a competitive edge in your market. See why people choose ALLGOOD MARKETING. over everyone else. With us, you grow your revenue and dominate paid digital with our surgical precision.

Make sure your business appears at the top of search results during critical moments. ALLGOOD MARKETING helps you capture those key opportunities and drives business success digitally or to your brick and mortar location.

Beyond visibility, we help you engage meaningfully with your audience. Strengthen trust, increase loyalty, and grow your customer base through effective, targeted digital strategies.

Gain a clear advantage in your market. Our data-driven, precise digital campaigns are designed to grow your revenue and ensure your brand leads the way in paid digital marketing.

New Marketing Leaders
Allie T. VP VP of Global Brand Marketing, Tom Shoes

“Our team was looking for initiatives to be apart of and increase engagement, their outside of the box thinking allowed us to produce a strategy to increase brand awareness and revenue almost immediately.”

Allie T.

VP of Global Brand Marketing – Tom Shoes

112%

Growth

Delivered year over year organic growth with most clients.

31 Yrs

Combined Knowledge

Our team posses over 31 years of collective digital marketing expertise.

~3X

ROAS

Delivered average return on ad spend for our clients

Anthony Allgood
Anthony Allgood

SEO/SEM Marketing Expert

Drive Leads & Sales with ALLGOOD MARKETING.

Trusted by Leading Organizations

300%

Organic Growth

Discover how Orlando Treatment Solutions boosted organic reach and conversions by over 300% month-over-month

87%

Increase in Conversions

See how My Eyelab reduced acquisition costs and expanded their franchise footprint through digital lead generation.

40%

Increase in Appts.

Learn how Stanton Optical outperformed local competitors, driving a significant increase in store appointments.

Frequently Asked Questions

Search Engine Marketing (SEM) is the practice of increasing a website’s visibility in search engine results to reach customers actively searching for products or services. SEM aims to drive web traffic, leading to conversions like sales, leads, downloads, or in-store visits. SEM includes:

  • SEO (Search Engine Optimization): Improving rankings in organic search results.
  • Pay-Per-Click (PPC): Paid ads that appear as sponsored results.
  • Local Search Marketing: Optimizing for location-specific search results to reach local customers.
  • Social Media Marketing: Engaging audiences on social platforms.

While Google and Yahoo are well-known search engines, SEM also applies to platforms like YouTube, Amazon, Facebook, and Yelp, which are often used to find products, services, directions, and more.

PPC, or Pay-Per-Click, is an online advertising model where advertisers pay each time a user clicks on their ad. The most common form of PPC is search engine advertising, like Google Ads, where advertisers bid on keywords to display ads at the top of search engine results pages (SERPs). PPC can also be used on social media platforms like Facebook and Instagram, as well as display ads on websites

While these terms are often used interchangeably, they have distinct meanings:

  • SEM (Search Engine Marketing): An umbrella term covering both paid (PPC) and unpaid (SEO) strategies aimed at increasing website visibility in search engines.
  • PPC: A form of paid advertising that includes search engine ads as well as ads on platforms like Facebook, Instagram, and YouTube.
  • SEO (Search Engine Optimization): A strategy to optimize website content and structure for better visibility in organic (non-paid) search results. This includes keyword optimization, metadata enhancement, quality content creation, and link building to improve rankings and drive organic traffic.

PPC operates through a bidding system where advertisers bid on keywords they want their ads to appear for. When users search for these keywords, the ads display at the top of search results, and advertisers are charged a fee each time a user clicks on the ad. Campaigns can be customized to target specific demographics, interests, and locations, with advertisers setting a maximum bid per click.

PPC provides immediate visibility in search results, allowing businesses to reach their target audience quickly and drive targeted traffic to their website. It offers control over budget and targeting, and measurable ROI, making it a powerful tool for businesses looking to increase conversions and grow their online presence.

In 2022, PPC generated an average return of $2 for every $1 spent, with an average cost per click (CPC) of $1.16. While social media remains a popular advertising channel, search advertising accounted for 40% of ad spend in 2020, with 73% of that budget directed toward Google.

PPC advertising offers several unique advantages over SEO and social media:

  • Quick Results: PPC delivers traffic almost immediately, with ads typically approved the same day. From Google search text ads to Instagram image ads or YouTube videos, using multiple platforms boosts brand visibility quickly.
  • Targeted Audience Reach: PPC allows for precise targeting by demographics, interests, location, and even behaviors, helping marketers reach those most likely to convert. Platforms like Facebook enhance targeting to specific audiences.
  • Measurable Results: PPC provides clear metrics, enabling marketers to track conversions, ROI, and other KPIs to assess campaign performance.
  • Cost-Effectiveness: PPC can be more budget-friendly than traditional ads (like TV or print) because you only pay per click. Plus, it allows you to set a campaign budget.
  • Brand Awareness: PPC increases brand visibility—even if users don’t click, they still see your brand, which builds recognition over time.
  • SEO Complement: PPC can supplement SEO efforts, driving immediate traffic while waiting for SEO to generate organic results.
  • Goal Tracking: Tools like Google Analytics let you monitor performance in real-time, helping you refine strategies to reach your goals.
  • Reputation Management: PPC allows you to control the narrative by bidding on keywords related to reputation events, directing users to a page that addresses the issue directly.

In short, PPC provides a cost-effective, measurable way to reach targeted audiences, generate leads, and enhance brand awareness effectively.

The leading PPC platforms include Google, Microsoft Bing, and Facebook, offering solutions across search, display, remarketing, and video formats. Google and Facebook are particularly versatile, covering all major ad types and formats.

  • Search Ads: Displayed at the top of search engine results pages (SERPs), search ads are highly relevant, text-based ads triggered by specific keywords or phrases. They are typically charged per click (CPC) and are popular for driving traffic to websites.
  • Display Ads: These visually appealing ads appear on websites, apps, and digital platforms as banners or other graphic formats. They often include images, videos, or interactive elements and are usually priced per impression (CPI) or per thousand impressions (CPM). Display ads are ideal for brand awareness and promotion.
  • Video Ads: Video ads promote products or brands using engaging video content on platforms like YouTube and social media. They may be pre-roll, mid-roll, or post-roll, skippable or non-skippable, and often include clickable elements like calls-to-action. Video ads are charged per view (CPV) or per click (CPC).
  • Remarketing Ads: Remarketing, or retargeting, shows ads to users who have previously interacted with a business’s site or app. These ads appear as users browse other sites or apps, encouraging them to return and complete an action. Remarketing ads can take the form of display, search, video, or social ads, and are usually priced per click (CPC) or per thousand impressions (CPM). Using cookies or pixels, these ads are highly targeted and effective for conversions.

Other Ad Types: Additional PPC formats include Remarketing Lists for Search Ads (RLSAs), Performance Max, and Local Search Ads (LSAs), each with unique targeting capabilities suited to specific business needs.

Hiring a PPC agency provides expert management and strategic optimization for your campaigns, ensuring efficient keyword selection, precise targeting, and effective budget management. This leads to increased leads, sales, and brand awareness while saving you the time and effort involved in managing PPC campaigns yourself. An experienced agency maximizes your ROI by continuously refining campaign performance for better results.

At ALLGOOD MARKETING, we bring over 30 years of combined experience in digital marketing, working with brands of all sizes—from local businesses to Fortune 500 companies. Our expertise spans across SEO, SEM, and full-service maintenance and hosting, with a proven track record in industries like energy drinks, healthcare, behavioral health, eCommerce, and lifestyle.

We take a data-driven approach, letting the numbers guide every decision. Our clients often see early results within 30-60 days of partnering with us, with an average SEO growth of 30% in the first 90 days. We don’t just aim for results; we achieve them with precision and dedication to your business’s success.

Choose ALLGOOD MARKETING to experience measurable growth, backed by a team that understands how to turn data into results.

Let’s Generate More Leads Together

Reach out for a FREE consultation and let us supercharge your performance and visibility through proven SEO and SEM strategies.

“The team at ALLGOODMARKETING. really took the time to get to know our business and most importantly our local customers. Within a short span of time we were able to 3x our revenue and 4x our brand awareness.”

Stephanie W.

Compassion International

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